Additionally, Koch Comm developed and executed a photo contest that encouraged participants to submit their favorite photos from the last five years at the hotel. The campaign included posts that told the hotel’s story through historical photos, unique angles and lesser-known facts. Lastly, Koch Comm provided the reporter with a link to numerous photos of the property, almost all of which were used in the article.įrom a social media standpoint, Koch Comm developed a strategic campaign to generate excitement surrounding the anniversary. Koch Comm also further strengthened the personal relationship by meeting the reporter at the hotel, providing a personal tour of the property, a prepared timeline and talking points that would help the reporter in crafting the Artesian’s ideal story. Koch Comm was confident that a one-to-one pitch could convince The Oklahoman to send a reporter down to Sulphur, become invested in the story and package the story in a prominent position in the paper. A timeline was drafted of the hotel’s history, including its inception, the fire and rebuild to give The Oklahoman some ready-to-print facts, which ran verbatim. Koch Comm’s team created a compelling pitch to The Oklahoman features editor, highlighting the historical value of The Artesian reaching five years of business. Koch Comm leveraged existing media relationships to develop a direct and personalized one-to-one pitch to ensure the Artesian’s story was told in a meaningful way. Koch Comm’s role was to ensure quality media coverage of the milestone anniversary to tell the unique story of the hotel and to develop a social media campaign to raise awareness among new target audiences. The awareness of the upcoming milestone was important as the Artesian wanted to celebrate with prior guests while simultaneously positioning themselves as a destination for new audiences. The fifth anniversary of the reopening of the hotel represented significant growth in the south-central region of the state, marking a huge success both for the town of Sulphur and state of Oklahoma. The Artesian is well-known in the region and gains regular media coverage because of its community involvement and leadership. The challenge for this campaign was to generate overall awareness of the Artesian’s fifth anniversary celebration. In 2006, that building was cleared to make way for the new Artesian, which opened its doors on August 2, 2013. In 1972, the Chickasaw Nation purchased the hotel and renamed it the Chickasaw Motor Inn. The stately hotel was replaced by the modest Artesian Motor Hotel. The hotel originally opened in 1906 but burned down in a fire the night of January 14, 1962. August 2, 2018, marked the fifth year of the rebirth of the Artesian Hotel. ![]() The Artesian boasts 81 guest rooms, casino, full-service spa, fitness center, restaurants, a lounge, an indoor-outdoor pool and a selection of fine boutiques and shops. The Artesian Hotel, Casino and Spa is a luxury resort located in Sulphur, Oklahoma. The Artesian Hotel Celebrates Fifth Anniversary
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